Defining the product story.

Żubrówka Bison Grass Vodka is known for its unique flavour that comes from the blade of grass in every bottle, delivering a smooth fresh aromatic taste experience.

A new bottle was designed to mimic the leg and hoof of the Bison, to build on the equity of the Bison as a key asset for the brand. The architecture was decluttered to hero the key messages and enable the liquid to work with the design.

The brand marque was recrafted to be more contemporary and legible and a lock-up designed to create a more focussed call out for the brand.