A world of flavour.
Craig Hutchison and Maria Sehlstrom (the owners of Ceder's), had a passion for sourcing the best ingredients from around the world for their non-alcoholic spirits.
The current packaging wasn't conveying this key message and the non-alcoholic sector had expanded with more
brands competing in the sector.
'Four Corners' informs the consumer about the sourcing of ingredients from the 'Four corners' of the world and
the compass graphic gives the brand more impact on shelf.